7 Best Face Serums to Try Right Now · July 2026
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7 Best Face Serums — Glow Without the Guesswork · July 2026

02.07.2026
We dug through a sea of face serums so you don't have to — K-beauty spray mists, drugstore vitamin C classics, and a few premium sleepers all made it into the mix. We weeded out anything with sketchy packaging, no real ingredient story, or reviews that felt too good to be true, and kept only the ones that actually look and sound worth your shelf space.
1
Anua PDRN Collagen Glow Facial Serum Spray, Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Ins
Anua PDRN Collagen Glow Facial Serum Spray, Hydrating Face Mist, Hyaluronic Acid, dewy…
£19

🥇Trendiest pick here, though pricier than most rivals

This PDRN spray mist is basically K-beauty in a bottle — hyaluronic acid, a hydrating mist format, and packaging that looks way pricier than it is.

Trendy · Looks expensive · Stylish
2
La Roche-Posay Pure Vitamin C12 Serum, Anti-Wrinkle Radiance Restoring Face Serum, 12% Pure Vitamin C, Salicylic Acid, N
La Roche-Posay Pure Vitamin C12 Serum, Anti-Wrinkle Radiance Restoring Face Serum, 12%…
£35.99 −4%from hist. avg

🥈Priciest of the seven, but premium derm-brand pedigree

The name La Roche-Posay carries serious dermatologist-brand weight, and a pure vitamin C formula aimed at brightening and fine lines is a classic move.

Looks expensive · Premium · Trendy
3
medicube Triple Collagen Serum 55ml - Nourish dull skin with Triple Collagen Complex - A lightweight serum with Niacinam
medicube Triple Collagen Serum 55ml - Nourish dull skin with Triple Collagen Complex - A…
£12.50 −12%from hist. avg
Looks pricier than it is

🥉Cheapest option, yet looks just as premium

Triple collagen in a 55ml bottle at this price is hard to ignore — bold, punchy branding that screams 'treat yourself' without the premium price tag.

Trendy · Looks expensive · Bold
4
medicube Salmon DNA PDRN Pink Peptide Serum, Pink glow serum, Peptide, Niacinamide, Hydrating & Moisturising & Firming,
medicube Salmon DNA PDRN Pink Peptide Serum, Pink glow serum, Peptide, Niacinamide…
£14.39 −2%from hist. avg

Salmon DNA and PDRN sound like sci-fi, but this pink peptide serum leans into the trend with niacinamide for good measure — striking bottle, too.

Trendy · Looks expensive · Bold
5
MEDITHERAPY Retinal Skin Booster Serum – Beginner-Friendly, Non-Irritating Retinol for Face and Body – Pore Minimizer, W
MEDITHERAPY Retinal Skin Booster Serum – Beginner-Friendly, Non-Irritating Retinol for…
£17.90 −1%from hist. avg

Retinal can be intimidating, but this one's pitched as the gentle, beginner-friendly entry point — clean, minimal packaging that doesn't scream 'active ingredients inside.'

Looks expensive · Minimalist · Premium
6
RoC Multi Correxion Revive + Glow Daily Serum | With 10% Vitamin C, Skincare for Face & Neck | 30 ml
RoC Multi Correxion Revive + Glow Daily Serum | With 10% Vitamin C, Skincare for Face &…
£19.99 −16%from hist. avg

A familiar pharmacy name with 10% vitamin C and a gold-accented bottle that feels more premium than its shelf placement suggests.

Looks expensive · Premium
7
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hy
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, Facial Serum for Blemish-Prone &…
£19.80

Azelaic acid for redness and blemish-prone skin, wrapped in one of those bright, eye-catching K-beauty labels that's genuinely popular for a reason.

Trendy · Bold · Practical
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